Who we are Our story Citizens Advice Gateshead has been established for over 60 years and has grown into the biggest provider of Citizens Advice services in the North East region with a turnover of £2.7m and employing 140 staff and almost 100 volunteers. Our vision Our vision is a fair society for all, with lives well lived. For too many people basic needs are lacking and self-fulfilment is impossible. Only if the system supports and enables (and doesn’t stigmatise or cause hardship), only then will we have a fair society for all with lives well lived. The Trustees of the Citizens Advice Gateshead charity, its Chief Executive, staff and volunteers, are wholly committed to focusing our charitable activities on making this happen. Our mission Our mission is to mobilise knowledge so the system works, it works for everyone, and it powers the changes we need to be an equal and inclusive society. Knowledge is power. We believe that by mobilising knowledge that delivers tangible social value we can power change to move us closer to our vision for a fair society for all, with lives well lived. Through our charitable activities we will work to mobilise the knowledge needed to power change within wide-ranging spheres of influence to enable a fair society for all. We will mobilise the knowledge that ... people need to be informed and empowered to have lives well lived; people and organisations need to change unfit systems, processes and practices to enable a fair society for all; people need to use their influence to power a change in attitude across society as a whole and, most importantly, to inspire action. Our strategic priorities Our strategic priorities reflect our ambitions as a charity, but most importantly they are grounded in our absolute commitment to the people we exist to support, and to the staff, volunteers and partners who are devoted to achieving our vision. Priority 1: Help people to know and understand their social welfare rights and responsibilities so they can improve their quality of life. Priority 2: Progress to a system that supports and enables people to reach their full potential - that doesn’t stigmatise, cause hardship or allow anyone to fall through the net. Priority 3: Be an enduring and dynamic charity that never stands still until we have a fair society for all, with lives well lived. Our Principles We provide free, independent, confidential and impartial advice to help people to know and understand their rights and responsibilities. We value diversity, promote equality and challenge discrimination. Our core values As we stride towards our vision of a fair society for all, with lives well lived, we are committed to a set of core values that underpin our vision and mission and demand from us an intelligent responsible and generous approach to our work. 1. Rock the system We put the individual needs of our clients at the heart of everything we do every day, and actively work individually and collectively to be part of a system that has a tangible and positive impact on people’s lives. 2. Stand up for equality We believe that our common humanity makes us equal in worth, dignity and rights. We value diversity, actively seek out and challenge discrimination and respectfully speak out as advocates for social change. 3. Blaze the trail We know that the status quo is not an option so we actively embrace and power change. We challenge, come up with new ways of doing things, and are always prepared to give new ideas a go. Failure is an option as long as we learn and grow if something doesn’t work first time round. 4. Own it! We strive every day to be the best that we can be, holding ourselves personally accountable, taking ownership of our actions, our achievements and our own personal development. With a focus on efficiency and shrewd planning we make every pound count and take pride in securing the long term health of the charity.